Marketing Objectives: Positioning Strategy and Brand Development for Small Business via Social Media

Marketing is the most important factor to concentrate on when you want your business to grow. Without brand positioning, people who would find your products and services useful may never know that you exist and never get the chance to try what you have to offer.

If you hope to be an effective player in the niche that you are in, you must learn how to create an attractive image of your brand. Your competitors and their clients are in a relationship of sorts. Those businesses have a service and the people who purchase what they have to offer generally see them as suitable providers.

Your job as the owner of a business in the same niche is to develop the same sort of relationship, or an even better one, with your own group of clients. In order to do that you must first establish a presence. You must be where the people who would use your product or service are so that they can see you.

One of the popular ways to do this nowadays is by creating a profile on each of the popular social networks. That is, you will have to open an account on FaceBook and Twitter. There are several other networks available but these two cater to the largest number of people across the United States and worldwide.

“It shines new light on how to use social media right–stay true to yourself which is great advice for a better world.”

I as a 21-year-old digital native confident in my knowledge of social media was able to walk away with roughly 10 pages of notes and suggestions.”

By doing the appropriate searches on these networks you can find and invite discussion with people who want what your business offers. In every aspect of your interaction with them, you will be creating an image of your brand. You will show what your company is all about.

Zappos is an example of a company that has quite effectively used Twitter in their marketing efforts. Their brand perception has overall, been positive, because Zappos rapidly responds to any queries or complaints that their customers have and they make an effort to keep in touch with their clients and find out what they are thinking.

You can and should do the same with your brand, no matter how small it is. You can influence the way that people see your company and make your organization the business of choice when they need goods or services that you provide. They will do this because they have learned to trust your brand and expect that you will deliver what they need.

” I think the biggest takeaway is to learn just how close (and how often) Zappos’ was to failure as it grew to finally turn a profit, around five years after it was started.”

Success in marketing your business will lead to an increase in sales. If no one is visiting your brick and mortar business, no one will make use of your services or buy anything, so you won?t earn any money. The same thing applies when you are considering an online business. If no one visits your website and sees what you have to offer, you won?t make any sales.

Small businesses can sometimes be guilty of not taking steps to build their brand and make their name known among the people who would form their target market. Quite a few small and micro business persons offline rely solely on word of mouth to bring foot traffic to their enterprise.

Those that operate online may be aware of social networks such as FaceBook and Twitter but they do not all use these networks to their advantage. They may instead assume that only organizations with large budgets can really maximize the potential of these sites. However this is where they are mistaken.

The power of social media lies in its reach. Whether you have a large or a small business you can effectively utilize social networks to bring traffic to your site. You can build a loyal community around your brand that will offer feedback to you and spread the word about you to the people they know.

I like to think of this as guided word of mouth. You create a profile on a social network such as Twitter and through that profile, have a representative of your company interact in a real way with the people who are interested in your products or services.

Instead of just sitting and waiting for visitors to come by and engage with your brand, you actively go out and build a community of people who are eager to share the positive experience that they have with your brand, through your representatives.

Once you develop a system for doing this, your efforts at reaching people who may become clients will reap rewards. Marketing plans may sound intimidating but they are all about developing an effective way of making people aware of your brand. A good marketing plan will also lead to consumers preferring to do business with you whenever they have a need that your small business provides.

Positioning strategy is used to position a product in the market. Positioning strategy and strategic branding are central to the success of a business. Positioning strategy is important for businesses in many dissimilar kinds of industries, such as fashion and news media. KFC?s positioning strategy has helped to make the brand recognizable in every country in which it does business.

Positioning strategy is also vital for organizations that may not have a commercial focus, such as non-profit organizations. Developing an effective positioning strategy requires an understanding of how best to make the product become fixed in the minds of consumers.

“Positioning is not actually about marketing, though that is its platform. It is about how the human mind works.”

Many times, an artistic agency or the creative department of the organization will be responsible for the positioning strategy of the business or organization. Some brands are differentiated by their quality, while others are known for the low price of the items in their product categories.

Creative persons within an organization are usually the ones who are in charge of positioning strategy development for the organization. If not, the job of positioning strategy development may be outsourced to an advertising organization.

Consumer trends typically influence positioning strategy development. Positioning strategy development entails focusing on what the customers of a business think is most important.

It will help you understand why your competitor with the inferior product or service is beating you out and it will equip you with the tools you need to knock them off the top spot.”

I absolutely loved this book because it was opened my mind to the importance of creating a culture of engagement on social media.”

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Source: HubPages